Blog

DESPITE introducing premium models and previewing luxury cars in the Asia-Pacific market, China carmaker BYD still expects mainstream models to form the bulk of regional sales for the next few years.

BYD introduced premium brand Denza to the region last year, and has been previewing its luxury brand Yangwang at motorshows and other showcases.

But Denza’s sales contributions will not be major and there are no immediate plans to introduce Yangwang to the region, BYD Auto’s general manager of Asia-Pacific sales Liu Xueliang told The Business Times.

Rather, mainstream models such as the Atto 3 sport utility vehicle (SUV) and Seal sedan will continue to be BYD’s bestsellers. This comes as the company strives to boost global exports, an area where it lags other Chinese carmakers such as Chery and Geely.

Stepping up