Developers’ sales fall 36.4% year on year in September; fewer units launched in Hungry Ghost month

Developers’ sales fall 36.4% year on year in September; fewer units launched in Hungry Ghost month


New sales activity has since picked up, with recent Skye at Holland launch achieving 99% take-up at average S$2,953 psf

[SINGAPORE] Developers in Singapore sold 255 private homes (excluding executive condominiums or ECs) in September. This was down 88.1 per cent from the month before and 36.4 per cent from the 401 units a year earlier, showed data released by the Urban Redevelopment Authority on Wednesday (Oct 15).

This marks the lowest monthly volume of new home sales recorded in 2025 so far, said Marcus Chu, chief executive officer of ERA Singapore.

He added: “The decline in new home sales may be due to the Hungry Ghost Month, a period when buyers traditionally delay property purchases, causing a temporary lull.”

Since the September lull, analysts noted that new sales activity has rebounded, pointing to the overwhelming take-up at Skye at Holland over the Oct 11-12 weekend. The Holland project moved 99 per cent, or 658 of 666 units, at an average price of S$2,953 per square foot (psf).

Other projects slated to launch in October are Faber Residence, Penrith and Zyon Grand.

Huttons Asia’s senior director of data analytics Lee Sze Teck noted: “Based on the extremely strong cheque collection for Faber Residence and Penrith, both projects are expected to book excellent sales on launch weekend.”

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Faber Residence and Penrith are booking sales on Saturday (Oct 18). Zyon Grand – City Development Ltd’s mixed-use project in the River Valley area – will book sales on Oct 25.

Chu said that the total number of new private homes, excluding ECs, sold over the past nine months of 2025 amounted to 7,924 units.

“This figure has exceeded the 6,626 new sale units transacted throughout all of 2024. This rise could be due to the strong pipeline of new launches in recent months and the easing interest rates as the year draws to a close.”

Including ECs, 270 units were sold in September with 20 units launched, versus the 433 units sold and 437 units launched in the same month in 2024. In comparison, 2,338 units were sold and 2,496 units were launched in August 2025.

Among the three segments, the Rest of Central Region led in condo and private-apartment sales, accounting for 49 per cent of sales. This was followed by the Outside Central Region, which accounted for 32.9 per cent of primary sales, and the Core Central Region, which contributed 18 per cent of new sales last month.

Canberra Crescent Residences topped the sales chart with 28 units sold, said Lee. Since its launch in August, the District 27 project has sold more than 60 per cent at a median price of S$2,001 psf, he added.

Singaporeans made up 85.5 per cent of buyers in September, while permanent residents accounted for 8.6 per cent, noted Lee.



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