Flu boosts sales of anti-infectives, pain therapies – Times of India

Flu boosts sales of anti-infectives, pain therapies – Times of India


NEW DELHI: Call it the flu effect. Domestic pharma retail market posted a robust 11% growth in July, buoyed by sales of anti-infectives and pain relief medicines, indicating the rising incidence of flu and other viral infections. Mirroring the disease trend, antibiotic Augmentin with sales of Rs 72 crore topped the pecking order of the largest selling brands in the country during the month.
During July, anti-infectives, pain-relief and gastroenterology medicines showed a strong double-digit growth of 14%, 11% and 15% respectively, the latest data culled from IQVIA said. The market posted a MAT (moving annual total) growth of 8% in July.
Typically, with rains across several parts of the country during June-July, there is a high incidence of viral infections, fever and vector-borne ailments, resulting in a huge sales uptick. Anti-infectives include antibiotics, antifungals and antivirals, mostly prescribed for battling bacterial and viral infections. Overall, the pharma retail market valued at around Rs 2,22,906 crore grew in single digit – 7% – in June. Augmentin, a legacy brand of GSK Pharma, gained four ranks to reach the first slot. In July 2023, it was ranked no. 2 with sales of Rs 70 crore.

The company said in the latest results for the quarter ended June 30, 2024 that its key brands – Calpol, Augmentin and T-Bact, delivered a strong growth of 10%, and gained market share. Despite it being under price control, Augmentin, a combination of amoxicillin and clavulanic acid, outpaced its respective category and gained market share, according to the company.
Among the top 10 brands, Liv-52 showed the highest growth, followed by Udiliv and Pan-D.
During July, acute therapy that includes pain and anti-infectives, showed a growth of 11%, while chronic medication, mainly anti-diabetics and cardio-vascular, grew 12%. Among the companies, Sun Pharma maintained its top position with a market share of 8% during July, the data said. Indian companies registered a growth of 11.4%, while MNCs grew 10.2% for the month.
Analysts expect the domestic market to grow at a faster pace of 10%, driven by seasonality-led good demand for acute therapies, mainly anti-infectives and respiratory products. The average market growth is around 8-9%.





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