Is it time for Ninja Van to quit e-commerce logistics?

Is it time for Ninja Van to quit e-commerce logistics?


While some observers point out that it can still be viable, while others see B2B as a necessary pivot

PRICE wars and the grip of J&T Express and Shopee’s SPX are pushing the region’s third-party logistics (3PL) players to the sidelines. Ninja Van is no exception.

Earlier this month, the Singapore-headquartered company announced that it would cease all express delivery services in Vietnam, including B2C and B2B operations.

After laying off 12 per cent of its employees in the city-state in August, Ninja Van is reportedly in talks to raise US$80 million. The funding round, which will be led by existing investors B Capital and Monk’s Hill Ventures, is expected to halve the firm’s valuation to about US$1 billion.



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