Thailand’s Red Bull family romps to pole position as nation’s richest, dethrones Chearavanont brothers

Thailand’s Red Bull family romps to pole position as nation’s richest, dethrones Chearavanont brothers


Group turnover of 10.6b euros in 2023 played a role in adding to Yoovidhya family’s wealth to a record US$36b: Forbes

You know the logo when you see it.

Two bulls butt heads in front of a golden sphere. It is plastered not just on energy drink cans in vending machines, but also on Formula 1 race cars, at BMX and cliff diving events, a paper aeroplane competition and, once, even in space.

If there is a case to be made for marketing success, Red Bull takes the cake – and the cherry on top.



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